The Aveda Way

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. We strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

When you choose Aveda, you help care for the world you live in. Explore our commitments. 

PRODUCTS TESTED ON PEOPLE

Aveda is a cruelty-free brand. We do not test on animals and never ask others to do so on our behalf. Our products are “people-tested.”

FROM PLANTS, NON-PETROLEUM MINERALS OR WATER

At Aveda, The Art and Science of Pure Flower and Plant Essences, we believe that Nature is the best beauty artist of all. This is why we continually strive to increase our use of naturally derived ingredients whenever possible.

ALL OF OUR PRODUCTS ARE MANUFACTURED WITH 100% WIND POWER

Aveda supports the development of renewable wind energy to help offset our carbon footprint over time. We are proud to be the first beauty company manufacturing products with 100% wind power**.

FIRST BEAUTY COMPANY USING 100% POST-CONSUMERED RECYCLED PET

We are proud to have been the first beauty company using 100% post consumer recycled PET. Now more than 85% of our skin care and hair styling PET bottles and jars contain 100% post consumer recycled materials.

FIRST BEAUTY COMPANY USING 100% POST-CONSUMERED RECYCLED PET

We are proud to have been the first beauty company using 100% post consumer recycled PET. Now more than 85% of our skin care and hair styling PET bottles and jars contain 100% post consumer recycled materials.